Official Press Release

Following the huge success of this summer’s blockbuster TRANSFORMERS: REVENGE OF THE FALLEN movie, from DreamWorks Pictures and Paramount Pictures, in association with Hasbro, IDW Publishing is proud to launch The TRANSFORMERS, under license from Hasbro and written by the critically-acclaimed Mike Costa.

This all-new ongoing series starts off with a bang by treating fans to two huge events that are so CYBERTON-shattering that the lives of the TRANSFORMERS characters will never be the same.

“We’ve pulled out all the stops for our first ongoing TRANSFORMERS series and now is a great time for the new series,” said IDW’s TRANSFORMERS editor, Andy Schmidt. “Since TRANSFORMERS #1 is the beginning of a whole new journey for TRANSFORMERS comics, it’s the perfect opportunity for new readers to get into the brand.”

Helmed by Mike Costa (G.I.JOE: COBRA) with art and covers by returning, fan-favorite artistic dynamo Don Figueroa, The TRANSFORMERS will debut in November. The ongoing series is also the launching point for two new miniseries, TRANSFORMERS: BUMBLEBEE and TRANSFORMERS: Last Stand of the Wreckers, debuting in December and January, respectively.

To help TRANSFORMERS fans rejoin the world of comics, IDW is also releasing TRANSFORMERS: Continuum, written by Schmidt himself. This special 32-page, ad-free book runs through all the fun and excitement of the last five years worth of stories that paved the way for the new journey to begin. TRANSFORMERS: Continuum will also be available in November.

The TRANSFORMERS #1 will be available in stores in November. Diamond order codes #SEP09 0852.

TRANSFORMERS Continuum will be available in stores in November. Diamond order codes #SEP09 0849.

Visit IDWPublishing.com to learn more about the company and its top-selling books.

About IDW
IDW is an award-winning publisher of comic books, graphic novels and trade paperbacks, based in San Diego, California. Renown for its diverse catalog of licensed and independent titles, IDW publishes some of the most successful and popular titles in the industry including: Hasbro's The Transformers and G.I. JOE, Paramount's Star Trek; Fox's Angel; the BBC's Doctor Who; and television's #1 prime time series CBS' CSI: Crime Scene Investigation. IDW is also home to the Library of American Comics imprint, which publishes classic comic reprints; Yoe! Books, a partnership with Yoe! Studios; and is the print publisher for ComicMix.

IDW's original horror series, 30 Days of Night, was launched as a major motion picture in October 2007 by Sony Pictures and was the #1 film in its first week of release. More information about the company can be found at IDWPublishing.com.

About Hasbro
Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com. (C) 2009 Hasbro, Inc. All Rights Reserved.